Resume

WORK HISTORY

JAN 2023 - Current

Online Merchandiser

Liwa Trading LLC

-Site merchandising for mono sites of the group. (GANT, OVS, TheFashionNet, Castore, Dwell) -Marketing strategy & campaign strategy (PPC), SEO for all Mono sites.

-Handling 3Partner Business of the group for Amazon, Noon, Namshi, Firstcry, Centerpoint on Marketplace, consignment business model.

-Decreased the order rejection from 15% to 2 % on Thefashionnet.

-Leveraged the growth of Mono sites by 200% and increased the conversion by implementing UI & UX tactics & heatmaps.

-Product assortment with reference to Merchandise mix (Buying, Planning, Managing, and Controlling).

-Collection merchandising for Pareto styles and slow movers.

-Make sure to have everything live on the website.

-Category management, product listing, catalogue hygiene, offer implementation, Creating banners.

-Pricing & promotions for events in respect high conversion while keeping healthy EBITDA margin, net margin.

-Matched the KPI.s with industry benchmarks. Communication with brand teams & other departments for time effective implementation.

April 2022- Dec 2022

E-commerce Executive

Dune London (Apparel Group)

-New collection launch, Ramadan campaign, digital marketing including Moengage, netcore, email marketing.

- catalogue management.Upto date SKU on website Mono and 6thstreer

- 3P business for Middle East Dune Brand.

- Outright, Consignment and marketplace business model with major market player.

- Inventory management

- Use of algorithm for Mono site dunelondon.me

April 2021- April 2022

E-commerce Executive

ALDO ( Apparel Group).

-SEO in respective algorithm, webmaster tools hotjar Microsoft clarity, improved UX with algolia.

- Digital marketing, push notifications Email marketing with Moengage, netcore.

-PPC, Marketplace ads and bids, maximizing ROI

-customer retention, loyalty

-worked on page seo off page seo, domain authority, back links, organic traffic.

-Google ads, Facebook Instagram campaigns,maximum ROIs

-Product assortment with reference to Merchandise mix(Buying, Planning, Managing, and Controlling)

-Maintained healthy KPI by applying 7R's of merchandising.

-mastering minimum returns and rejection

-Track on Pareto styles of the business.

-3P orders (Outright or marketplace model) Inventory Health ( In store merging on basis of sales tracker & KPI performance ),WH to store transfer, old stock liquidation, reduce the dead stock.

-Online merchandiser for Mono site of individual brands.

-Campaigns & Category mix plan, CTA curation ,

-Website quality check, UTA, editorials & UI performance with heatmaps

-Third party cataloguing and communication( Noon, Namashi, Amazon UAE).

-Inventory Management(maximized SKU count)

-CRM, Retail Research, Retail Math, P&L

-Catalogue Management,manual products sequence

-Algolia

EDUCATION

2017-2020

Graduation

FOOTWEAR DESIGN & DEVELOPMENT INSTITUTE (Institute Of National Importance)

B.SC IN RETAIL & FASHION MERCHANDISE.

Certification

2023

Customer Engagement Professional

MoEngage

Customer Insights & Analytics,AI-Powered Campaign Optimization,Customer Journey Orchestration,Website Personalization,Omnichannel Communication

View Certificate

2022

UI/UX Designer

Great Learnings

View Certificate

2022

Google analytics power user

Google

View Certificate

2022

Digital skills: User experience

Accenture

View Certificate